A very interesting story in BrandRepublic: Here
The BBC are set to allow programmes to be downloaded from BBC iPlayer to Apple iPads, iPhones and iPods.
The quality of BBC content will enrich media portability and eventually extend to Android slates and mobile phones too.
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The article from Brand Republic mentions:
Programmes will be available for up to 30-days after they have been downloaded, or within seven days of being watched.
Users can have the option of downloading multiple programmes, depending on the storage size of their device.
The service is currently only available on Apple devices. The BBC said it will roll it out to Android devices “soon” but has not given an indication of timings.
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The Apple Store already allows BBC and other TV programmes to be purchased outright. While movies maybe purchased, or only rented with a time expiry cap.
The trend for unchaining media content, allowing more flexible viewing within consumer controlled time, location and device, has been fuelled by recent tech advances. Both in high speed networks (broadband, wireless and mobile) and smart devices that work more reliably and display content better.
With price points dropping significantly for smartphones and slates in the last two years, the financial costs associated with being able to access and view huge digital content files has lowered for many consumers. Free BBC content will further augment the available digital content library of Apple, providing another great reason to purchase their products; including the new smaller 7″ iPad and the new iPhone 5.
Android powered slates and devices will eagerly want to offer this BBC service. Particularly in the run up to the festive season sales.
